@font-face {
  font-family: 'Rethink Sans';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(assets/rethink-400.ttf) format('truetype');
}
@font-face {
  font-family: 'Rethink Sans';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(assets/rethink-500.ttf) format('truetype');
}
@font-face {
  font-family: 'Rethink Sans';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(assets/rethink-600.ttf) format('truetype');
}
@font-face {
  font-family: 'Rethink Sans';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(assets/rethink-700.ttf) format('truetype');
}
@font-face {
  font-family: 'Rethink Sans';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(assets/rethink-800.ttf) format('truetype');
}
:root{--paper:#fafaf7;--ink:#171815;--acid:#ffffa3;--line:#b9b9ae;--blue:#b9d7ec;--pink:#f4c7d8;--lilac:#d4c5ee;--orange:#f7ae7f;--mono:'SFMono-Regular',Consolas,'Liberation Mono',monospace}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:88px}body{margin:0;background:var(--paper);color:var(--ink);font-family:'Rethink Sans',Arial,sans-serif;font-size:17px;line-height:1.5}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid #6758bd;outline-offset:6px}p{margin:0 0 20px}h1,h2,h3,h4{margin:0;font-weight:500;line-height:1.03;letter-spacing:-.055em}h2{font-size:clamp(42px,5.1vw,80px)}h3{font-size:32px}h4{font-size:20px;letter-spacing:-.025em;margin-bottom:8px}.serif{font-family:Georgia,serif;font-style:italic;font-weight:400;letter-spacing:-.065em}.eyebrow{font-family:var(--mono);font-size:12px;line-height:1.5;letter-spacing:.025em}.muted{color:#5d5e57}.skip{position:fixed;left:20px;top:-100px;background:var(--acid);padding:15px;z-index:100}.skip:focus{top:15px}header{height:88px;padding:0 4%;display:flex;align-items:center;justify-content:space-between;gap:25px;border-bottom:1px solid var(--line);background:var(--paper);position:sticky;top:0;z-index:30}.logo{width:206px;display:block}header nav{display:flex;gap:32px;font-size:14px}header nav a{position:relative}header nav a:after{content:'';position:absolute;bottom:-4px;height:1px;background:var(--ink);width:0;left:0;transition:width .25s}header nav a:hover:after{width:100%}.button{display:inline-flex;justify-content:space-between;align-items:center;gap:30px;padding:17px 24px;border:1px solid var(--ink);border-radius:100px;font-size:15px;line-height:1.3;transition:background .2s,transform .2s;cursor:pointer;background:transparent}.button:hover{background:var(--acid);transform:translateY(-3px)}.button span{font-size:23px;line-height:1}.button.small{padding:12px 20px;font-size:14px}.button.dark{background:var(--ink);color:var(--paper)}.button.dark:hover{background:#3c3e33}.menu{display:none}.hero{padding:25px 4% 0;overflow:hidden}.hero-top,.hero-foot{display:flex;justify-content:space-between;gap:20px}.hero-title{position:relative;margin:68px 0 53px}h1{font-size:clamp(65px,8.65vw,144px);line-height:.98;font-weight:600;letter-spacing:-.075em}.highlight{position:relative;z-index:1;white-space:nowrap}.highlight:after{content:'';position:absolute;left:-.03em;right:-.04em;bottom:.015em;height:.4em;background:var(--acid);z-index:-1}.asterisk{position:absolute;right:5%;top:-12px;font-size:clamp(100px,16vw,245px);line-height:1;color:var(--ink);transform:rotate(10deg);transition:transform .8s}.asterisk:hover{transform:rotate(100deg)}.hero-bottom{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:center;margin-bottom:58px}.specimen{border:1px solid var(--ink);border-radius:9px;padding:17px 20px 12px;max-width:515px}.pills{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;padding:29px 4px 24px}.pill{display:inline-flex;align-items:center;justify-content:center;border:1px solid var(--ink);border-radius:100px;padding:7px 17px;line-height:1.35;white-space:nowrap;font-size:16px}.pills .pill{font-size:24px;padding:6px 20px;transition:transform .3s}.pills .pill:nth-child(1){transform:rotate(-7deg)}.pills .pill:nth-child(2){transform:rotate(8deg)}.pills .pill:nth-child(3){transform:rotate(4deg)}.pills .pill:nth-child(4){transform:rotate(-5deg)}.pills .pill:hover{transform:rotate(0) translateY(-7px)}.acid,.acid-bg{background:var(--acid)}.blue{background:var(--blue)}.pink{background:var(--pink)}.lilac{background:var(--lilac)}.orange{background:var(--orange)}.specimen-foot{display:block;padding-top:13px;border-top:1px solid var(--line);font-size:10px}.hero-copy{max-width:410px}.hero-copy>p:first-child{font-size:25px;line-height:1.2;letter-spacing:-.03em}.hero-copy .muted{font-size:16px;max-width:370px}.hero-foot{border-top:1px solid var(--line);padding:18px 0}.section{padding:34px 4% 100px;scroll-margin-top:0}.section-label{display:flex;justify-content:space-between;border-bottom:1px solid currentColor;padding-bottom:18px;margin-bottom:70px;gap:24px}.intro-grid,.section-heading{display:grid;grid-template-columns:1.4fr 1fr;gap:9%;align-items:start}.intro-grid>div{max-width:450px}.lead{font-size:27px;line-height:1.2;letter-spacing:-.03em}.text-link{display:inline-block;border-bottom:1px solid currentColor;padding:7px 0;font-size:16px}.text-link:hover{opacity:.6}.stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:80px;border-top:1px solid var(--ink)}.stats>div{padding:28px 20px 0;border-right:1px solid var(--ink)}.stats>div:first-child{padding-left:0}.stats>div:last-child{border:0}.stats strong{font-size:clamp(52px,6vw,90px);line-height:1;font-weight:500;letter-spacing:-.07em}.stats strong span{font-size:.65em}.stats p{font-size:15px;line-height:1.4;margin:20px 0 0}.services{padding-top:40px}.section-heading{margin-bottom:60px;align-items:end}.section-heading>p{max-width:380px;margin:0}.service{border-top:1px solid var(--ink);scroll-margin-top:110px}.service:last-child{border-bottom:1px solid var(--ink)}summary{list-style:none;display:grid;grid-template-columns:16% 36% 1fr 40px;align-items:center;padding:28px 0;cursor:pointer;gap:12px}summary::-webkit-details-marker{display:none}summary h3{font-size:clamp(30px,4vw,60px)}.service-desc{font-size:15px;line-height:1.3}.toggle{width:36px;height:36px;border:1px solid;border-radius:50%;display:grid;place-items:center;font-size:25px;font-weight:400;transition:transform .3s}details[open] .toggle{transform:rotate(45deg);background:var(--acid)}summary:hover h3{font-style:italic}.service-body{display:grid;grid-template-columns:1fr 1fr;gap:10%;padding:10px 4% 45px 16%}.service-body>div>p{margin-top:24px}.includes p{font-size:16px;color:#53554c;margin-bottom:25px}.roles{background:#edede7}.role-grid{display:grid;grid-template-columns:repeat(5,1fr);border-left:1px solid var(--ink)}.role-grid article{border:1px solid var(--ink);border-left:0;padding:20px 16px;display:flex;flex-direction:column;min-height:325px;transition:background .3s,transform .3s}.role-grid article:hover{background:var(--paper);transform:translateY(-8px)}.role-grid .eyebrow{font-size:10px}.role-grid h3{font-size:29px;margin:33px 0 20px}.role-grid p{font-size:15px;line-height:1.4}.role-grid .pill{font-size:12px;margin-top:auto;padding:7px 9px;align-self:flex-start}.method{background:var(--ink);color:var(--paper)}.method-layout{display:grid;grid-template-columns:1fr 1fr;gap:12%}.method-heading{align-self:start;position:sticky;top:125px}.method-heading p{max-width:340px;margin:32px 0}.method .button{border-color:var(--paper)}.method .button:hover{color:var(--ink)}.method-star{font-size:170px;display:block;line-height:1;color:var(--acid);margin:55px 0 0}.steps article{padding:0 0 40px;margin-bottom:38px;border-bottom:1px solid #62635d}.steps article:last-child{margin-bottom:0}.step-meta{display:flex;justify-content:space-between;color:var(--acid);margin-bottom:25px}.steps h3{font-size:36px;margin-bottom:20px}.steps p{color:#c7c8bf;max-width:460px}.output{font-size:13px;border:1px solid #73746b;border-radius:30px;display:inline-block;padding:7px 13px}.tool-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.tool-grid>div{min-height:155px;padding:30px 20px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between;transition:background .3s}.tool-grid>div:hover{background:var(--acid)}.tool-grid b{font-size:26px;letter-spacing:-.05em;font-weight:500}.tool-grid span{font-family:var(--mono);font-size:11px;color:#626459}.tools-note{font-size:14px;margin-top:24px}.brands{padding-top:0}.brand-grid{display:grid;grid-template-columns:repeat(3,1fr);margin:65px 0;border-top:1px solid var(--line)}.brand-grid>span{min-height:120px;display:flex;justify-content:center;align-items:center;border-bottom:1px solid var(--line);font-size:32px;letter-spacing:-.055em;font-weight:600;gap:8px}.brand-grid small{font:10px var(--mono);letter-spacing:0}.industries{display:grid;grid-template-columns:1fr 1fr;gap:10%}.industries p{font-size:27px;line-height:1.2;margin-top:20px;letter-spacing:-.035em}.industry-tags{display:flex;flex-wrap:wrap;align-content:center;gap:10px}.contact-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:12%}.contact h2{font-size:clamp(60px,7.5vw,115px)}.contact-grid>div>p{margin:32px 0}.contact form{max-width:480px;width:100%}form>label{display:block;margin-top:24px;font-size:14px}input,select,textarea{border:0;border-bottom:1px solid #77774e;border-radius:0;background:transparent;color:var(--ink);padding:13px 0;width:100%;font-size:17px;resize:vertical}input::placeholder,textarea::placeholder{color:#666647}select{cursor:pointer}.contact form .button{margin-top:28px;width:100%}.form-note{font-size:12px;color:#545437;margin:16px 0}#brief-result{border-top:1px solid;margin-top:24px;padding-top:24px}#brief-result h3{font-size:24px;margin-bottom:15px}footer{padding:60px 4% 20px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:35px}.footer-logo{width:clamp(250px,34vw,500px)}footer p{font-size:14px;margin-top:22px}.footer-links{display:flex;gap:32px;align-items:center;font-size:14px}.footer-bottom{width:100%;display:flex;justify-content:space-between;border-top:1px solid var(--line);padding-top:20px;gap:20px}.reveal{transition:opacity .65s ease,transform .65s ease}.js-motion .reveal:not(.visible){opacity:0;transform:translateY(24px)}
@media(min-width:1600px){body{max-width:1920px;margin:auto}}@media(max-width:1050px){header nav{gap:18px}.logo{width:170px}header{gap:15px}.hero-top>span:nth-child(2){display:none}.hero-title{margin-top:60px}.asterisk{right:0;font-size:150px;top:0}.hero-bottom{gap:7%}.pills .pill{font-size:20px}.role-grid{grid-template-columns:repeat(3,1fr);border-top:1px solid}.role-grid article{border-top:0}.role-grid article:nth-child(4){grid-column:1/3}.role-grid article{min-height:280px}.service-body{padding-left:8%}.service-desc{font-size:13px}.tool-grid b{font-size:23px}}
@media(max-width:760px){html{scroll-padding-top:72px}body{font-size:16px}header{height:72px;padding:0 6%}header nav,header>.button{display:none}.menu{display:block;border:1px solid;background:none;border-radius:50%;width:38px;height:38px;font-size:19px}#mobile-nav:not([hidden]){display:flex;position:fixed;z-index:29;top:72px;left:0;right:0;padding:20px 6% 30px;background:var(--acid);flex-direction:column;gap:18px;border-bottom:1px solid}.hero{padding:24px 6% 0}.eyebrow{font-size:10px}.hero-title{margin:58px 0 40px}h1{font-size:clamp(49px,10.6vw,80px);line-height:1.03;letter-spacing:-.07em}.asterisk{font-size:60px;right:0;top:-42px}.hero-bottom{grid-template-columns:1fr;gap:32px;margin-bottom:38px}.hero-copy{max-width:none;grid-row:1}.hero-copy>p:first-child{font-size:22px}.hero-copy .muted{max-width:450px}.specimen{max-width:none}.pills{padding:25px 0}.pills .pill{font-size:21px}.hero-foot>span:last-child{display:none}.hero-foot{font-size:9px}.section{padding:28px 6% 64px}.section-label{margin-bottom:45px;font-size:9px}.section-label>span:last-child{text-align:right;max-width:45%}h2{font-size:clamp(39px,9vw,60px)}.intro-grid,.section-heading,.method-layout,.contact-grid,.industries{grid-template-columns:1fr;gap:32px}.intro-grid>div{max-width:none}.intro-grid h2{margin-bottom:10px}.stats{grid-template-columns:1fr 1fr;margin-top:40px}.stats>div{padding:24px 15px;border-bottom:1px solid}.stats>div:nth-child(2){border-right:0}.stats>div:nth-child(3){padding-left:0;border-bottom:0}.stats strong{font-size:58px}.stats p{font-size:13px;margin-top:12px}.section-heading{margin-bottom:40px}.section-heading>p{max-width:none}summary{grid-template-columns:35px 1fr 34px;padding:25px 0;gap:12px}summary .eyebrow{font-size:0}summary .eyebrow:first-letter{font-size:12px}summary h3{font-size:38px}.service-desc{display:none}.service-body{grid-template-columns:1fr;padding:5px 0 30px;gap:25px}.service-body>div>p{margin-top:20px}.service-body .includes p{margin-top:0}.role-grid{grid-template-columns:1fr 1fr}.role-grid article:nth-child(4){grid-column:auto}.role-grid article:last-child{grid-column:1/-1;min-height:220px}.role-grid article{padding:18px 13px;min-height:310px}.role-grid h3{font-size:28px}.role-grid .eyebrow{font-size:9px}.role-grid .pill{font-size:10px}.method-heading{position:static}.method-heading p{max-width:none}.method-star{display:none}.steps{margin-top:20px}.steps h3{font-size:30px}.step-meta{font-size:11px}.output{font-size:11px}.tool-grid{grid-template-columns:1fr 1fr}.tool-grid>div{padding:22px 13px;min-height:140px}.tool-grid b{font-size:23px}.tool-grid span{font-size:10px}.brands{padding-top:0}.brand-grid{grid-template-columns:1fr 1fr;margin:40px 0}.brand-grid>span{font-size:23px;min-height:100px;flex-wrap:wrap;align-content:center}.brand-grid small{font-size:8px}.industries{gap:15px}.industry-tags .pill{font-size:14px}.contact h2{font-size:64px}.contact form{max-width:none;margin-top:15px}.footer-links{flex-wrap:wrap;gap:20px}.footer-bottom{flex-wrap:wrap;font-size:9px}.footer-bottom>span:nth-child(2){display:none}footer{padding:42px 6% 20px}.footer-logo{width:270px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.js-motion .reveal:not(.visible){opacity:1;transform:none}}
.tool-grid b{display:flex;gap:12px;align-items:center;font-size:22px}.tool-icon{width:28px;height:28px;object-fit:contain;flex-shrink:0}.tool-grid>div{gap:20px}
@media(max-width:760px){.pills{gap:10px 6px}.pills .pill{font-size:17px;padding:8px 12px}.tool-grid b{font-size:20px;flex-wrap:wrap;gap:10px}.tool-grid b .tool-icon{width:24px;height:24px}summary .eyebrow:first-letter{font-size:0}summary .eyebrow:after{content:attr(data-number);font-size:12px}}